Business & Sponsorships
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KitKat Becomes Official Chocolate Bar of Formula 1
Formula 1 fans can expect an extra sweet surprise at the 2025 Mexico City Grand Prix as KitKat makes its debut as the Official Chocolate Bar of Formula 1. The […]
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Santander and F1 Team Up to Champion Global Education Through Sport
In a bold move that blends the thrill of motorsport with the pursuit of lifelong learning, Santander—Formula 1’s Official Retail Banking Partner—has launched a new global campaign aimed at transforming […]
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Tommy Hilfiger Becomes Official Partner of Cadillac F1 Team
As reported by Forbes, Tommy Hilfiger, the globally renowned American fashion label, has been named the official apparel partner of the new Cadillac Formula 1 team. This marks the first […]
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Whispering Angel Named Official Rosé of Formula 1
Formula 1 continues to elevate its luxury hospitality game as Whispering Angel, the world-renowned rosé wine, has officially been named the Official Rosé of Formula 1. The announcement sees Whispering […]
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Formula 1 and PepsiCo Announce Multi-Year Partnership
Formula 1 and PepsiCo have today unveiled a landmark multi-year agreement extending through 2030, bringing together two global icons. Under this deal, PepsiCo brands Sting Energy, Gatorade, and Doritos will […]
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Formula 1 and Disney Announce Groundbreaking Mickey & Friends Collaboration for 2026
Formula 1 and Disney are teaming up for an exciting collaboration that will bring Mickey & Friends into the fast-paced world of F1 from 2026