Formula 1 and Disney Announce Groundbreaking Mickey & Friends Collaboration for 2026
In a move that merges two entertainment giants, Formula 1 and Disney have unveiled an all-new collaboration set to rev up the grid from 2026. For the first time ever, Disney’s iconic Mickey Mouse and his friends will step into the high-octane universe of F1, promising fans unique experiences, engaging content, and exclusive merchandise available worldwide.
This partnership arrives at a time when Formula 1 is enjoying unprecedented popularity among younger audiences. Recent data shows that over four million children aged 8-12 are now following the sport across Europe and the United States. On social media, F1’s youth appeal is stronger than ever, with 54% of TikTok followers and 40% of Instagram followers under the age of 25.
Creativity and Entertainment at Full Throttle
The collaboration is powered by the shared values of both brands: creativity, entertainment, and the drive to innovate. Formula 1’s Chief Commercial Officer, Emily Prazer, highlighted the significance of this partnership, stating, “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide.
“It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
Disney Consumer Products President, Tasia Filippatos, echoed this excitement: “As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love. This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
What to Expect
While full details are still under wraps, fans can anticipate a blend of F1’s racing spectacle with Disney’s legendary storytelling. Expect to see Mickey & Friends at circuits, in digital content, and across a range of merchandise as the worlds of motorsport and animation collide.
Stay tuned to @mickeymouse and @f1 on social media for the latest updates as Mickey and the gang prepare to live life in the fast lane from 2026.
For more F1 news, visit out news centre.
