Whispering Angel Named Official Rosé of Formula 1
Formula 1 continues to elevate its luxury hospitality game as Whispering Angel, the world-renowned rosé wine, has officially been named the Official Rosé of Formula 1. The announcement sees Whispering Angel join the ranks of fellow Moët Hennessy brands Moët & Chandon and Belvedere Vodka, all part of a monumental 10-year partnership between Formula 1 and LVMH.
READ: Belvedere Vodka Joins Formula 1 As A Sponsor
Already a staple in F1’s premium hospitality experiences for over 15 years, Whispering Angel has been quietly making its presence felt at events in Miami, Imola, Monaco, and Barcelona this season. Now, as an official partner, it’s set to pour even more elegance into upcoming Grand Prix weekends.
A Toast to Luxury at the Track
Fans attending races in Silverstone, Spa, Budapest, Zandvoort, Monza, Singapore, Austin, Mexico City, Sao Paulo, and Las Vegas can look forward to sipping on chilled rosé while watching the world’s fastest drivers battle it out. From Paddock Club exclusivity to high-end suites, Whispering Angel will be a signature element in F1’s luxurious viewing spaces.
“This perfect partnership brings together the pinnacle of motorsport with a brand known for its sophistication, elegance, and excellence,” said Emily Prazer, Chief Commercial Officer at Formula 1.
More Than Just a Partnership
For Sacha Lichine, Founder and CEO of Whispering Angel, the deal is a natural evolution:
“Having been served in the F1 Paddock Club during the past 15 years, we are thrilled to bring Whispering Angel to the next level…”
With this addition, Formula 1 reinforces its position not just as a motorsport spectacle, but as a standard-bearer for luxury experiences. Whether it’s the roar of the engines or the clink of a rosé glass, F1 fans are in for a season of unparalleled style.
