PUMA and McLaren Racing Unite in Major Multi-Year Global Partnership
Global sportswear giant PUMA and McLaren Racing have officially announced a new multi-year global partnership, bringing together two brands defined by performance, innovation, and a shared passion for motorsport.
The collaboration marks a significant new chapter for McLaren Racing, with PUMA becoming the team’s official kit partner across its extensive racing portfolio. The partnership aims not only to deliver elite performance apparel but also to deepen fan engagement and bring supporters closer to the spirit of racing.
Performance Where It Matters
As part of the agreement, PUMA will design and supply official teamwear across the McLaren Racing ecosystem. This includes the McLaren Mastercard Formula 1 Team, Arrow McLaren IndyCar Team, McLaren’s entries in F1 Academy, the McLaren F1 Sim Racing Team, and from 2027, the McLaren United AS WEC Hypercar Team.
Built around performance, precision, and modern design, the partnership reflects McLaren’s on-track ambition and PUMA’s long-standing motorsport heritage.
“It is a great honour to write the next chapter by welcoming McLaren Racing, the 2025 Constructors’ and Drivers’ Champions, as our new partners,” said Arthur Hoeld, CEO of PUMA.
“We’re looking forward to many successful races together and to creating inspiring collections for fans around the world.”
Papaya at the Heart of the Collection 🟠
Designed around McLaren Racing’s iconic papaya identity, the Replica Collection mirrors the official apparel worn by drivers and team members throughout the Formula 1 season. The range is built for fans who want to stand out, represent the team proudly, and Race Louder wherever they go.
Alongside it, the Lifestyle Collection blends McLaren’s rich motorsport heritage with contemporary streetwear. Drawing inspiration from decades of racing success, the collection fuses iconic silhouettes with modern design, allowing fans to express their passion both on and off the track.
Beyond the Track: Bringing Fans Closer
The partnership goes far beyond clothing. PUMA and McLaren Racing will deliver immersive fan experiences through exclusive events, limited-edition drops, and innovative activations designed to bring the excitement of racing into everyday life.
The first fan experience is set to debut at the opening round of the Formula 1 Australian Grand Prix, with further global activations to be revealed throughout the season.
“Our sport is in incredible shape,” said Zak Brown, CEO of McLaren Racing.
“PUMA’s innovative approach to design and culture will help us supercharge our fanwear portfolio and offer exciting collections and experiences worldwide.”
Launch Dates Confirmed
- PUMA x McLaren Racing Lifestyle Collection – Launches globally on 20 January
- Replica Collection – Available from 2 February
Both collections will be sold at select PUMA stores, selected retailers, and online via puma.com and mclarenstore.com.
