Alpine F1 Announce eToro Partnership
BWT Alpine Formula One Team have confirmed a new multi-year partnership with eToro, naming the global trading platform as the team’s exclusive trading and investment partner starting with the 2026 Formula 1 season.
The agreement arrives at a pivotal moment for both brands. Formula 1 is preparing for a major regulatory reset in 2026, while global interest in retail investing continues to surge. The partnership unites two organisations built on innovation, data-driven decision-making, and community engagement.
eToro currently serves over 40 million registered users across 75 countries, offering tools that allow users to trade, invest, learn, and share strategies. That emphasis on accessibility and education aligns closely with Alpine’s high-performance environment, where preparation, precision, and continuous improvement define success at the pinnacle of motorsport.
With Formula 1’s audience expanding rapidly across digital platforms, the partnership will focus heavily on fan engagement, delivering exclusive content, interactive campaigns, and experiences designed to bring supporters closer to both the team and the world of investing throughout the 2026 season.
eToro Co-founder and CEO Yoni Assia highlighted the shared philosophy behind the collaboration, noting that Formula 1’s relentless pursuit of performance mirrors eToro’s mission to empower users with the knowledge and tools needed to achieve their financial goals.
From Alpine’s perspective, the partnership represents more than just branding. Global Marketing Director Guy Martin emphasised that both organisations are driven by innovation and a willingness to challenge convention — on the track and beyond — with a clear ambition to create new, engaging ways for fans to interact with the sport.
As Alpine look to reposition themselves under the new 2026 regulations, the addition of eToro strengthens their commercial portfolio and signals a broader push toward digital-first, globally focused partnerships that resonate with Formula 1’s modern audience.
